TIME MACHINE

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TIME MACHINE
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Time is often something stored, and then brought back to the surface through objects and memories.  This ‘Time Machine’ visualises the timespan of Sorrel Madley's creative endeavours. A cowboy hat rests opposite a miniature toilet, adorned with a shrimp. Plaster casts mimic ceramic finishes. Rough meets smooth, fragile joins firm. It is a cabinet of experiences, which can be moved, rearranged, forgotten and rediscovered from moment to moment. The colours and details aim to capture the viewers’ attention, deliberately overstimulating their brain in order to slow down and expand their experience of time.

 

“To lengthen time, fill it, if you have the chance, with a thousand new things” (Jean-Marie Guyau)

EXHIBITED DURING DUTCH DESIGN WEEK 2020.  Click HERE 

USED IN THE OPENING OF DDW TV

 

CLICK HERE FOR FACE FILTER

PASSWORD : SORREL

 

We live in a society where it has never been easier to edit and curate our own image. Platforms such as Instagram provide photo editing tools, as well as face filters which can completely alter and manipulate our facial features. Creators behind these tools seem to stare the growing diverse beauty movement in the face and say; ‘Beauty is not about self-confidence, self worth or personality. Beauty is youthfulness, large eyes, full lips and flawless skin.’


What if this tool which seems to reestablish cliched beauty standards could be used to revolutionise who and what is represented in society?

A FUTURE FOR FISH 

With so many alternatives to meat, why is there such a lack of fish substitutes when the fish industry creates parallel environmental issues? The project experimented with ways in which the experience of eating fish could be replicated. In collaboration with Anna Diljá Sigurðardóttir  We focussed primarily on nutritional value and fish texture, providing an alternative which is both aesthetically and nutritionally very similar to the real thing. This project was part of the Embassy of Food during the Dutch Design Week 2017.  

 

DIMENSION AIR DINING EVENT 

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 Performed at Mediamatic Amsterdam

An event in collaboration with Mediamatic Amsterdam to provide a three night fine dining event. The project involved 18+ people and ran all sides of the event, including dishes, choreography, sound lighting and marketing. 

 

A research into developing a technique to allow complete freedom when creating ceramic shapes. The concept was born from a desire to translate sketches directly into objects, and push the boundaries of conventional ceramic mould making. The technique uses sewn together fabric that is used as a mould. This process enables the casting of both plaster and clay. In current development are moulds that are easily removable and reusable.

 

HIGH FIDELITY

An applied research group project to take on the newly developed digital platform of High Fidelity. We designed alter egos and 3D scanned these to create avatars. In this way we were able to meet other users and conduct our research. We were primarily focussed on understanding how public space is used differently in the virtual world and who is using it. During our research we were able to do in-world interviews and even participate in meetings held by Philip Rosedale, the CEO of High Fidelity, and other members of the team. As a result we presented our findings in a book and created a video depicting our transgression into this virtual world

PAMELA

FABRIC CERAMIC

 

After receiving an email from my grandfather to inform me he had found a new girlfriend. I used a trip home to try to rationalise my feelings towards this new relationship.

 

Working with PHD students from Wageningen University on the area of Oosterwold. Residents are allowed to build freely within some proportional constraints. Using patterns found naturally I proposed a system where residents ownership of land grows and intertwines naturally rather than the current system where the area is cut into divisible squares. In this way a more harmonic community could emerge allowing for greater integration and cooperation. 

Find out more here

 

SEX DINNER

Working within a group we created a three part sexual dining experience. The project focussed on creating dishes which when placed on the body, would create a multi-sensory but also sensual experience. The flavours incorporated aphrodisiacs which intensified as you worked up the arm. This event showed me the excitement of creating an event which a live audience experiences and was the beginning of me understanding the different factors involved when designing for a public audience.

Have you ever eaten a 2D Hotdog?

© 2020 Sorrel Maldey

HALF BUILT